How to Upload Company Logo to Linkedin
Do you apply LinkedIn? Chances are you accept a personal contour on it but, if y'all aren't actively looking for your adjacent career opportunity, then you probably don't use information technology that much.
In a minute, I'll tell you why you need to create a company page on LinkedIn and how to practise it merely first, let me tell y'all this: if y'all don't regularly check LinkedIn, y'all are not alone. The average LinkedIn user only spends 17 minutes on it per month. It's piece of cake to fail this social network.
LinkedIn: The Largest Professional Network in the World
LinkedIn was founded in 2002 past Reid Hoffman and ten other co-founders, several of whom belong to the so-called "PayPal Mafia" equally does Hoffman.
What is Paypal Mafia? It's a group of former PayPal employees who went on to offset their own successful companies:
Probably the near famous PayPal alum is Elon Musk, known equally being the crazy genius behind Tesla and SpaceX. But there are quite a few other former PayPal employees who accept washed very well for themselves. In fact, six of them, including Reid Hoffman, became billionaires.
This is an important item of LinkedIn history considering the all-star founding team and their Silicon Valley connections undoubtedly played a huge part in the company's success.
In 2003, LinkedIn raised a series A Investment round which was led by Sequoia Capital, a venture capital visitor known for their investment in numerous "unicorns" such as Google, Apple, PayPal, YouTube, WhatsApp, and more.
And the LinkedIn squad did not disappoint. In 2004, the visitor reached one million users, in 2006 it had its outset profitable month, and in 2007 it striking ten million users.
In 2008, after several venture capital companies purchased a 5% stake in LinkedIn for $53 1000000, the company was valued at $1 billion (postal service-money valuation).
In 2010, it was valued at around $2 billion, though by the stop of the yr its value dropped to around $1.5 billion. That same year it was ranked No.ten on Silicon Valley Insider's Height 100 list of most valuable startups.
LinkedIn grew explosively between 2010 and 2011, going from effectually 500 full-fourth dimension employees to around 2,100 full-time employees, and it had an IPO in 2011.
LinkedIn continued to grow at a fast pace, simply in 2016 it experienced a scrap of a hiccup when their shares dropped by 43.6% in a single day, causing them to lose $xi billion in market capitalization. What happened?
Apparently, investors were not impressed by LinkedIn's 2016 forecast (the visitor fabricated a prediction that the Q1 revenue would be $820 one thousand thousand instead of the expected $867 million that the analysts were forecasting) and decided to jump ship.
However, this "disaster" didn't forbid LinkedIn from getting acquired by Microsoft for $26.2 billion, which was the largest Microsoft acquisition at the time.
Today, LinkedIn has over 575 million users, with more than 260 one thousand thousand monthly active users. Information technology's the largest professional social network in the world.
Want to acquire more about LinkedIn? Bank check out our Mind-Blowing LinkedIn Statistics and Facts.
Why Your Business Needs a LinkedIn Company Folio
Yous might be wondering why should y'all bother to create a company folio on LinkedIn, a social network on which users merely spend 17 minutes a month (on boilerplate).
Here are the three main reasons:
#1 Lead generation
LinkedIn is an first-class place to accomplish potential customers.
In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Twitter and Facebook.
Information technology'due south not surprising that 79% of marketers come across LinkedIn as a "very good source of leads" and B2B marketers report that 80% of their social media leads come from LinkedIn.
A bang-up resources out there on using LinkedIn for lead generation is "The Sophisticated Marketer'due south Guide to LinkedIn" (2019 edition is already bachelor!).
The guide advises edifice an organic presence on LinkedIn by:
- Creating a LinkedIn page. "With a LinkedIn Page, you tin can find your place in the world's professional person community, telling your visitor'due south story and giving customers and prospects a place to acquire about your business organisation, your employees, and your brand."
- Using Showcase pages. "Use Showcase Pages to create defended pages for your more than prominent brands, business lines, products, and initiatives so you tin extend your LinkedIn presence."
- Creating long-form posts. "Using an intuitive blogging tool that seamlessly integrates with your profile on LinkedIn, you can publish new and previously published content on LinkedIn to quickly abound your audience and network."
- Taking advantage of Native Video. "Native video show upward directly in the LinkedIn Feed as standalone posts, letting you engage with business decision-makers throughout the buyer's journey on LinkedIn."
- Participating in LinkedIn Groups."Groups provide a place for professionals in the aforementioned industry or with similar interests to share their insights and experiences, enquire for guidance, and build valuable connections. And they offer a prime opportunity for your visitor to constitute itself as a idea leader, whether you participate in discussions taking identify in established LinkedIn Groups or create your visitor's ain LinkedIn Group."
The guide too advises to heave your organic strategy with paid advertisement through Sponsored Content, Sponsored InMail, and Dynamic Ads.
But that's non the only guide available.
We also accept produced a juicy in-depth guide roofing how to use LinkedIn for Marketing Success you might want to check out.
#2 Recruitment
Everyone from Inc to Entrepreneur to Forbes is talking about hiring peak talent. And it'south understandable.
After all, recruiting and retaining great people is one of the biggest challenges of running a business, and the stakes are high.
Noah Kagan, well-known entrepreneur backside AppSumo, says:
"After working at Facebook, Mint and now AppSumo […] I know that the all-time people output significantly more and can grow a business organization 100x more than a merely-okay person."
He explains that recruiting top talent is just similar dating: the best people are already taken. They are already working at a great company, getting paid well, and are content with their task.
So, Noah argues, you should build relationships in advance and then that top performers would remember of you when they are ready for their side by side career opportunity.
Now, think near it: what is the best way to achieve out to a professional that you lot are impressed past only don't know personally?
You guessed it. LinkedIn.
You see, if you email someone, they will want to check you out and go on LinkedIn anyhow, and then why non save them the trouble and contact them at that place?
That way, they tin can check you out with 1 click and brand sure that you are a serious person.
And with another click, they tin take a wait at your company's page to see whether information technology's a place that they would like to work at.
And what about people who are actively looking for their next career opportunity?
Well, they are on LinkedIn likewise, scouring through job postings. They might stumble across your job ad through their network even if they haven't heard of your company before.
In brusk, if you lot want to attract top talent, you need to have a company page on LinkedIn (in fact, not having one might even repel great people because information technology looks suspicious).
#iii Publicity
You probably want to get featured in the media. Who doesn't like costless publicity, right?
Well, if you want to increase the chances of that happening, you need to understand how information technology works:
- A writer gets an consignment from an editor that requires a mention of a company in your field.
- That author decides to mention your company.
- They get to the company'due south website to find the information that they need.
However, if they tin't find what they demand on your website, so the next identify they go to is LinkedIn.
And what happens if they can't find it on LinkedIn either?
Uncomplicated. The writer drops the idea of mentioning your company and goes with one of your competitors instead. And then make certain that your company has a not bad website and a solid LinkedIn folio.
How to Create a Visitor Page on LinkedIn (5 Steps)
Fortunately, creating a LinkedIn company folio is very simple, and you can do it today:
- Click the "Work" icon in the top right corner of your LinkedIn homepage.
- Choose the "Create a company page" option.
- Choose either the "Small-scale business" option or the "Medium to big business organization" option depending on the size of your business.
- Enter the Folio Identity details, Company or Institution details, and Contour details.
- Click "Create page."
Here are all the steps:
Don't forget to verify that you have the correct to act on the company's behalf by ticking the checkbox:
Go on in mind that if your LinkedIn business relationship is new or if you don't take enough connections then you might get an fault message.
This means that y'all need to build out your contour and expand your network if you lot want to take a visitor page.
Once you have created your page, click "Kickoff building your page!" and add together more details.
Getting the All-time out of Your LinkedIn Folio
The 5-step process of creating your LinkedIn company page is just the start, you need to optimize that company page if y'all desire to get results. To do so, yous should take care of the following aspects.
Subscribe At present
Create an Engaging LinkedIn "About" Page
The "Almost" page is the offset thing a person sees when they click on your company's profile on LinkedIn.
You lot need to do 3 things in it:
#i Tell Your Story
Remember how back in loftier school y'all'd memorize dates for a history test and then forget them the second you walked out of the classroom? Memorizing those dates was hard because humans aren't wired to remember facts, nosotros are wired to retrieve stories.
But what does this have to do with your LinkedIn page? Well, if y'all present your company page visitors with a set of facts, their eyes will glaze over and they won't remember much once they exit the page.
On the other hand, if you tell a story and do information technology well, people will remember it for a long time. And they will remember your visitor as well.
#2 Sell Your Products or Services
No, I don't mean literally request people for money in exchange for a product. I hateful conveying the value of the product/service you're selling.
Here information technology's important to understand the difference betwixt the features and the benefits:
- A characteristic is a characteristic of a product (case: "These shoes are waterproof").
- A benefit is the value your client will get from that production (example: "These shoes volition keep your feet warm and dry!").
There's a proverb in copywriting: "Features tell, simply benefits sell".
It's important to empathize that while listing the chief features of a production can exist useful, you must e'er sell on benefits.
Don't merely tell people what your product does, tell them how it will make their life better.
#3 Provide Social Proof
We are social creatures. We have evolved to look at others when we are unsure of what practice do.
That's why social proof is so important. No one wants to be the first one to endeavour a new production.
Okay, that's not entirely true, there is such a thing every bit early adopters who want to try everything under the sun.
But most people are non like that. Almost people don't want to take a take a chance on an unknown company. They desire a certain thing.
And providing social proof can help potential customers who are however on the fence make a decision.
Information technology's okay if you are merely starting out and don't have any social proof to speak of yet. Y'all should piece of work on acquiring some!
However, one time you get something, whether it's a customer testimonial, or a media mention, or a feature in a prestigious publication, you need to add together it to your "About" folio.
An "About" page that tells your story, sells your product, and provides social proof is a great way to introduce your company to potential customers.
Provide an Employee List
You might be a chip hesitant to provide an employee list.
However, it works as social proof for people who might be interested in working in your visitor because it shows that you are a legit business, non some dodgy place where the employees are and so aback of working in that location that they won't even put it on their LinkedIn profiles.
Moreover, an employee list is a valuable resource for writers because it allows them to quickly bank check the company construction, understand who is doing what, and accomplish out to the right person.
For example, if a writer wants to ask a question about your marketing strategy, they can simply bulletin your marketing person on LinkedIn.
This is of import because you will get busier and busier equally your company grows and might miss a big media opportunity simply because you didn't bank check your inbox in time.
Meanwhile, your employees will probably be more available than you, and then providing writers with a manner to contact them directly is a adept idea.
Regularly update your folio
You don't want your folio to look neglected. Simply what should you mail?
"The Sophisticated Marketer'south Guide to LinkedIn" advises to follow the 4-one-1 rule which was coined past Tippingpoint Labs and Joe Pulizzi, Founder of the Content Marketing Plant:
"For every 1 self-serving tweet, you should retweet ONE relevant tweet and most chiefly share FOUR pieces of relevant content written by others."
Yeah, the 4-1-1 dominion was originally created for Twitter, but yous can apply information technology on LinkedIn as well.
For every one promotional update share one relevant post from a idea leader in your field and iv pieces of relevant content written by others.
That mode, your followers will see that you lot consistently provide value and volition go on post-obit you.
Show Why Your Visitor Is a Cracking Place to Work
In the previously mentioned "Height Talent Acquisition: 4 Steps to Hiring the Best Talent in the Globe" article, Noah Kagan explains that to concenter top talent you need to bear witness them why your company is a great identify to work at. He shared an image that he saw on a Craiglist job ad:
Yeah, merely looking at this film makes one want to get and get a prescription for antidepressants, so information technology's probably condom to say that very few people would apply to a job posting similar that.
With your company page on LinkedIn, don't make the same fault.
Retrieve almost what makes your company a great place to work. Then make sure to mention it on LinkedIn.
For example, here's Noah's picture:
At present, a bar at the function is pretty absurd, just what's more than of import is that it shows that AppSumo is a relaxed, friendly, coincidental workplace where people don't take themselves besides seriously.
Advises Noah:
"Make your pages genuinely you. Don't try to be whacky if you lot're not. For example, as a law house, you can say y'all work your asses off, get paid very piddling but do piece of work that is the near meaningful matter you've ever done. Tell the story of your company and the story of why this position is valuable to you lot. Even if you don't have the resources of Google. Add your faces on your page. Add together your attitude."
Bottom line is: discover what's appealing. Maybe it's a absurd office space. Maybe it's a flexible work schedule. Or mayhap it's the opportunity to work remotely (check, check, and check for Kinsta). Whatever information technology is, mention it on your company page, and emphasize it in your job ads.
Recollect: when it comes to top talent, y'all are evaluating them and they are evaluating you, and so make an effort to impress them.
Your Company Page Is Not Virtually Y'all
At that place'due south a joke in copywriting that goes like this:
"What is everyone'southward favorite radio station? WII FM!"
WII FM stands for "What's in it for me?"
This joke is a reminder that people don't care nigh you, they care about themselves, which is why you should focus on them.
This might sound confusing, I know.
How can you tell your story, sell your product, provide social proof, and bear witness off the perks of working at your company without talking most yourself?
This goes back to the concept of "features tell, benefits sell" that I have explained earlier.
Allow me explain it with a short and clear case:
"These shoes are waterproof" is talking about yourself, "These shoes volition keep your feet warm and dry" is talking about your potential customer.
In both cases, y'all are talking most your product, sure but with a unlike focus. With one-time, the focus is on the product; with the latter the focus is on the person you are selling that product to.
You need to apply this principle to your visitor page as a whole. Everything on it should be calculated to appeal to the potential customers and potential employees.
Summary
LinkedIn is the biggest social professional network in the world with over 575 meg registered users and over 200 million monthly agile users.
It's where professionals go to look for their adjacent opportunity and where writers become to look for information on a visitor they want to mention in an upcoming piece.
Information technology'southward also where business executives go to check whether a company they consider working with is legit.
Don't make the mistake of overlooking LinkedIn only considering you don't check information technology every day. Go on it and create your company page today!
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Source: https://kinsta.com/blog/how-to-create-a-company-page-on-linkedin/
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